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6    Table of Contents                                                                                                                                       Katalyst’s Contribution to Systemic Change – The Adopt, Adapt, Expand, Respond Cases  7

                  Summary of impact                                                                36                              CHANGING THE MAIZE MARKET SYSTEM                                                 69

                  References                                                                       37                              Introduction                                                                     71
                                                                                                                                   The overall market                                                               71
                  MINI CASE                                                                        39                              Market performance                                                               73
                  MINI CASE – SYSTEMIC CHANGE IN CROP NUTRITION                                    41                              Market information                                                               73
                  Defining the innovation                                                          42                              Skills & behavioural norms                                                       73

                  MINI CASE – SYSTEMIC CHANGE IN CROP PROTECTION                                   45                              Input supply                                                                     73
                  Defining the innovation                                                          46                              Market linkages                                                                  74
                  References                                                                       47                              From analysis to intervention                                                    74

                  Lessons from the vegetable sector                                                48                              Defining the innovation: Enabling the maize supply side                          74
                    1. Partnership principles are vital to intervention success                    48                              ADOPT: Piloting                                                                  74
                    2. Importance of the nature of the market – reducing transactions in the core market  48                       Results – Proof of concept                                                       75
                    3. Interventions to increase resilience                                        49                              ADAPT: Institutionalisation of change                                            77
                                                                                                                                   Results                                                                          77

                  CHANGING THE FINGERLING MARKET SYSTEM                                            51                              EXPAND: Extending the benefits                                                   78
                  Introduction                                                                     53                              Expansion of benefit in the North                                                79
                  The overall market                                                               53                              Geographical expansion to the South                                              79

                  Fingerling market performance                                                    56                              Results                                                                          81
                  Symptoms                                                                         56                              RESPOND: Making change stick                                                     82
                  Lack of access                                                                   56                              Results                                                                          83
                  Lack of quality                                                                  56                              Summary of impact and specific lessons                                           83
                  Lack of use                                                                      56                              References                                                                       84

                  Underlying causes                                                                57
                  Hatchery management                                                              57                              LESSONS FOR PRACTICE AND POLICY                                                  85
                  Brood stock supply                                                               57                                1. Direct activities can help secure buy-in and make markets if they are part of                85

                  Aquaculture information marketing                                                58                                   a realistic systemic vision
                  Systemic change in the fingerling market                                         59                                2. It is important to maintain whole market perspectives –                     86
                  From analysis to intervention                                                    59                                   functions not firms or fixes
                  Defining the innovation: Increasing access to, and quality and use of, HVS fingerlings  59                         3. Adapt to learning                                                           86
                  ADOPT: Piloting                                                                  59                                4. Expanding impact has multiple dimensions                                    87

                  Results – Proof of Concept                                                       60                                5. Understanding systemic change                                               87
                  ADAPT: Institutionalisation of change                                            61
                  Results                                                                          61

                  EXPAND: Greater benefits to more people                                          62
                  Results                                                                          64
                  RESPOND: Making change stick                                                     65
                  Results                                                                          66
                  Summary of impact and specific lessons                                           67

                  References                                                                       67
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