Jigyasha 7676, a helpline for the Bangladeshi farmers, has won GSMA (an association of mobile operators and related companies devoted to supporting the standardizing, deployment and promotion the GSM mobile telephone system) Asia Mobile Awards 2009.
The award was given under the ‘Best Mobile Enterprise Application Product or Service’ category. Jigyasha 7676 is an outcome of a joint collaboration between Katalyst and Banglalink (BL).
The award was announced on 18 November 2009 at the Mobile Asia Congress in Hong Kong. It was organized by the GSM Association, the apex body of GSM operators around the world.
The Asia Mobile Awards are designed to highlight and reward the ‘change-driving’ products, services, innovation and initiatives from across the mobile eco-system that serve the diverse Asian marketplace. The winners of 2009 in the Asia Mobile Awards will be nominated for the GSMA’s Global Mobile Awards 2010.
BL pioneered to launch the unique service called “Banglalink Jigyasha”. The first phase (Krishi Jigyasha 7676 meaning ‘Agricultural Queries’) of this service was launched on 19 December 2008. Following the success of the first phase, the second phase (Babsha Jigyasha 7677 meaning ‘Business Queries’) was launched on 28 August 2009.
Jigyasha 7676 is a SME helpline which provides information and advisory services to farmers in Bangladesh. Katalyst has been closely involved with BL in generating innovative ideas, designing and structuring the processes for the service so that it adds value to the farmers and rural SMEs.
Katalyst helped BL to design a sustainable business model and facilitated multi-stakeholder relationships to design, develop and offer the service. On an average, 100,000 callers call the helpline every month. A recent survey found that around 90% of the callers are ‘satisfied’ with the information received or solution suggested to their problems.
Jigyasha 7676 is accessible to anyone from any part of Bangladesh using a BL connection. Presently, the helpline provides information on 67 agriculture sub-sectors. The information database is updated on a regular basis with collected, collated and validated content from reliable and authentic sources. The helpline plans to expand its services by adding new sectors in the future.