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Efficient procurement and distribution channel on safe fish under the activities of KIF

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Katalyst facilitated Chittagong Meridian Agro Ltd. to establish an efficient procurement and distribution channel on safe fish under the activities of Katalyst Innovation Fund (KIF). Meridian Agro Ltd. has its established fishery project in 100 acres (approx.) of land where it offers modern fingerling production from imported brood, culture of fish produce and provides technical assistance to fish farmers.

In 2011, K. K. hatchery and other hatcheries got support from Katalyst to import quality brood from international sources. In June 2016, Meridian Agro Ltd. had independently imported Tilapia brood from Thailand without any support from Katalyst.

On the supply chain development side, Meridian Agro Ltd. launched a branded fish outlet in Chittagong to market its branded quality and safe fish. The company intends to sell live fish and semi-processed safe fish, sourced from fish farmers of Chittagong and its own farmland. Meridian also received Hazard Analysis for Critical Control Point (HACCP) certification and ensures there is very little or no adulteration starting from production to the supply of the product through  improved cultivation and disease prevention techniques.

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