On August 10, Metal Agro Limited in partnership with Katalyst launched the first ever call back based agriculture helpline of Bangladesh. In May, Katalyst partnered with Metal in order to facilitate the increased access of farmers to agricultural information by assisting Metal to make the pioneering helpline. Under this initiative, farmers are required only to place a missed call from any number to 09606111666 upon which agro experts s at Metal Agro’s premises will call them back and answer their agriculture queries. Metal in return will gain sales data which can be used for demand forecasting. Katalyst facilitated Metal Agro Limited in developing the necessary software to operate this service.
A training session for the call center agents, and workshop for the relevant parties took place on 4 August 2015. The workshop provided an overview of the service and explored the potentials of utilizing ICT to give agriculture information to farmers. Managing director of Metal Agro Limited Sadid Jamil, Executive Director Md. Farhad Hossain, General Manager Sirajul Islam, Sr. General Manager Afzal Hussain, Executive Director of Metal Plus Lt. Col. Tarequl Alam Khan, Manager of Information Channel of Katalyst Nafia Hussain, along with other stakeholders were present in the workshop.