Katalyst partners with Bangladesh Brand Forum to organize a seminar on “Rural Communication” on 7 August 2010 at Hotel Sheraton. The objective of the seminar was to discuss and identify innovative approaches and opportunities for future work in the rural communication activities.
The seminar was divided into two segments. The first segment was panel discussion by the distinguished think tanks of Bangladesh and abroad followed by an open discussion moderated by Syed Ferhat Anwar, Professor IBA (University of Dhaka).
Ms. Farida Husain, Director Communications, Katalyst gave a welcome address introducing Katalyst and stressing the need of rural communication from the perspective of Katalyst’ activities. Mr. Rajkumar Jha, Creative Director at Ogilvy Outreach and Vice President of Rural Marketing Association of India presented a very interactive power point presentation, where he shared examples of the creative rural communication work of India. Dr. Khalid Hasan, Managing Director of Nielsen Bangladesh and Vice President of American Chamber of Commerce in Bangladesh discussed more detail on understanding the dynamics and mindset of the rural community. While emphasizing on the strategy of rural communication, Mr. Gausul Alam Shaon, Managing Director of Grey Advertising mentioned that the main challenge of rural communication more effective engagement of the rural people in the entire process from planning to execution. The open discussion was participated by government officials, bi-laterals, media companies, Katalyst staff, co-facilitators and partners.
Katalyst had an exhibition stall displaying various materials and information in print and electronic medium. The stall was visited by around 1,100 visitors attending the day-long event and some communications materials were distributed among interested visitors. The documentary on Katalyst “Transforming markets, improving lives” was screened at the exhibition along with the photography slide show. Katalyst website was publicized widely on the big screen on the exhibition stalls.
Both the Seminar and exhibition stall was a very good platform for Katalyst for sharing Katalyst work and achievements.