Katalyst and Bangladesh Television (BTV) have signed a Memorandum of Understanding (MoU) on November 19, 2015 to facilitate the development of BTV’s flagship agriculture programmes “Mati o Manush” and “Krishi Dibanishi”. Abdul Mannan, Director General of Bangladesh Television, Golam Shafiuddin, Director, Joint Secretary, BTV, Katalyst and Somashte representatives were also present during the signing ceremony.
The objective of the MoU is to enhance the respective agriculture programs for better dissemination of agriculture information. The partnership will involve the training of agricultural journalists in order to improve their journalism and communication skills resulting in the broadcast of more farmer-driven agriculture content. The collaboration will also involve the promotion of the agriculture programs among farmers to enhance the viewership of the improved agro programs.