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Market Development Day: Taking Markets to Remote Regions

Katalyst recently conducted a study on the business challenges and opportunities  for private  companies operating in remote regions of Bangladesh. Katalyst works together with the private sector  in order to better integrate farmers living in remote regions such as chars, haors and hill tracts in the markets. These areas offer promising opportunities for companies to tap into new markets with vast potential, but businesses also have to overcome a number of significant challenges to make these markets work.

The Market Development Day 2015 was organized by the Market Development Forum (MDF) on 30th  November 2015. It is a great platform to share experiences and discuss the latest issues related to the market development approach. Sarah Cook, Country Representative  DFID Bangladesh, inaugurated the day-long event. She also emphasized  the important role of Katalyst in promoting an inclusive markets  agenda. Katalyst held a discussion on  the results of its recent study titled ’Taking Market to Remote Regions.’ Mr. GB Banjara, Head of Sectors, Katalyst, provided an overview of the interesting findings, which included the overview Katalyst project, the understanding and characteristics of remote regions, the opportunities and the examples of Katalyst interventions in chars, haors and hill tracts. Apart from him, Ms. Fouzia Nasrin, General Manager, M4C, Swisscontact; Mr. Mahbub Anam, Managing Director, Lal Teer Seed Ltd.; Mr. Mahtab Uddin, Director, Supreme Seed Ltd.; Mr. Subir Chowdhury, DGM, NAAFCO Group; and Mr. Zunaed Rabbani, moderator and private sector development expert, joined the discussion panel and contributed to a rich and interactive debate.

The audience of mostly development professionals  showed a keen interest in the discussion and asked specific questions related to the opportunities and challenges of working in remote regions.

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Baridhara Diplomatic Zone
Dhaka 1212, Bangladesh.
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