On 14 March 2011, Katalyst in association with Traidcraft and Taranga organized a workshop to showcase the results of the recent study conducted on “Domestic market research for the capacity building and market development of JDP SMEs” at the IDB Auditorium. The workshop highlighted the launch of Traidcraft’s project towards the development of Jute Diversified Product (JDP) sector of the Jute Industry.
The study which was conducted through Innovision Consulting Pvt. Ltd. determined the size and structure of the JDP market in Bangladesh, the range of existing and potential buyers, key market players and proposed recommendations for commercial feasibility and better access of JDPs in the local market.
The study revealed that the current local market for JDPs is valued at BDT204.5 million while the international market holds at BDT818.2 million. Jute Bags holds 60% of the entire JDP market share, and there is massive scope of promoting other interesting products such as home furnishings, decorations, footwear and more for both local and international arena.
It was discussed at the workshop that in order to overcome the gaps in skill, marketing, raw material sourcing, design and more of JDP SMEs, the enterprises need to be organized into a cohesive group in order to possess a collective voice at the national and international arenas. As a next step, both Katalyst and Traidcraft would work towards further promoting JDPs for its full potential in both the local and international markets.
Dr. Qazi Kholiquzzaman Ahmad, Chairman, PKSF and Chairman, Bangladesh School of Economics was present as Chief Guest. Mr. Jean-Claude Malongo, Attache, Programme Manager, Economic Cooperation, Delegation of the European Commission and Ms. Fouzia Nasreen, Director, Rural Sectors Group, Katalyst were present as special guests. Representatives from all stakeholders in the Jute Sector of Bangladesh including JDP producers, Ministry of Jute and Textiles, Jute Mill owners, traders, BJMC, BJSA, BJRI, BADC, JDPC, IJSG were present at the event. Among others present at the workshop were representatives from many NGOs, print and electronic media and academicians. The participants expressed their keen interest to support this initiative and contribute to the development of the jute market and the capacity enhancement of the JDP producers.